“I would like to express my heartfelt gratitude to the leading television networks in the country – ABS-CBN and GMA – for extending their valuable support to the Occupational Safety and Health (OSH) advocacy. Their prestigious artists, Mr. JC de Vera and Ms. Erich Gonzales of ABS-CBN and Mr. Kim de Leon and Ms. Lexi Gonzales of GMA have consented to become OSH ambassadors who will greatly help us share vital OSH information to the Filipinos,” said Labor Secretary Silvestre H. Bello III.
Occupational Safety and Health Center Executive Director Noel C. Binag expressed his hope to increase the public’s awareness and understanding of work safety and health. “I believe that our OSH Ambassadors, in their capacity as celebrities, can greatly influence Filipinos to value OSH as their right, responsibility, priority, and key to continue providing for their families. We hope that through the information campaigns we have with JC, Erich, Kim and Lexi, we will be able to inspire more to become OSH Champions,” he said.
The Occupational Safety and Health Center, an attached agency of the DOLE has enlisted the help of the above-mentioned celebrities to spread information about the importance of work safety and health.
In 2019, OSHC began working with ABS-CBN and GMA to produce advertisements to introduce the basic concept of OSH to the public. A 30-second infomercial was shown in Regions 3, 5, 6, 7, 8, 10, and 11 during primetime shows of ABS-CBN during the past two months. Advertisements are also set to be displayed on social media and out-of-home platforms such as trains and LED Billboards in Metro Manila.
The GMA Celebrity OSH Ambassadors Kim de Leon and Lexi Gonzales are also set to sign a year-long ambassadorship contract with OSHC.
The project is part of the OSHC’s Vision 1 Million program which aims to develop at least 1 million OSH champions who will follow and help develop OSH programs and policies and ensure the implementation of the provisions of the OSH Law in their own workplaces.